Wednesday, June 02, 2004

Vrgn yr ad is crp

When Virgin Mobile asked the clever creative types at their ad agency to come up with a new campaign to promote cheap text messaging, some bright spark obviously said: " I know, let's use Christina Aguilera naked and no-one will notice if the rest of it is a load of old cack."

For any Martians out there, and those living deep in the Amazon Rainforest, the plot is as follows:

Christina is seen through a window apparently having sex in an office chair. Of course, she isn't really, but instead is immensely entertained by the chair which er, goes up and down. Two guys outside see her, and one pulls out his mobile and contacts his mates, who all turn up, presumably in the hope of sloppy seconds.

Then we get the pay off line: 'The devil makes work for idle thumbs, text another Virgin mobile for 3p'

All fine and good, except for one small detail, the guy who uses his phone doesn't text anyone, he phones them.

Is this a tacit admission by Virgin that by the time he texted: "Me and Barry are watching Christina Aguilera having sex in a chair in the office across the street. Get your arse down here quick," Christina would have had an orgasm or two, got dressed, left the building, put out another ten hit records or so, and retired to Miami.

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